Singapore Airlines (SIA) has launched a new in-flight safety video that takes passengers on a tour of Singapore’s landmarks, neighbourhoods, and local communities while demonstrating essential safety procedures.
Produced in partnership with the Singapore Tourism Board (STB), the video sees SIA’s cabin crew visiting spots including the Esplanade, Gardens by the Bay, Sentosa, Lau Pa Sat, and Jurong Lake Gardens. Along the way, crew members engage with local performers and community groups such as a lion dance troupe, Kolam artists, Silat practitioners, and an aqua aerobics team, who help demonstrate the in-flight safety routines.
The video mixes real-life footage with watercolour effects, highlighting Singapore’s multicultural heritage and visual arts scene. The artistic approach draws inspiration from the city’s murals, which depict its history and culture.
Lion dance, featured in the video, is a pugilistic performance dating back more than 1,500 years. Traditionally performed during auspicious occasions, it is believed to bring good fortune and wealth. Kolam, which means “form” in Tamil, is a decorative floor drawing made from coloured flour, often created for Indian festivities. Silat is a combative art from the Malay Archipelago focused on self-defence and survival.
Mr Vinod Kannan, Senior Vice President of Sales and Marketing at Singapore Airlines, said: “This video creatively presents vital safety information while showcasing Singapore’s vibrant and diverse cultures, sights, and communities. Safety remains our absolute priority, which is why each scene was carefully designed to reinforce these essential safety messages. We hope the video resonates with Singaporeans and Singapore residents, evoking a sense of home whenever they watch it on board, while giving visitors a compelling introduction to our beautiful island state and its myriad attractions.”
Mr Kenneth Lim, Assistant Chief Executive of the Marketing Group at the Singapore Tourism Board, added: “Singapore Airlines’ new in-flight safety video celebrates Singapore’s diverse communities and rich culture. This strategic partnership allows us to showcase Singapore’s distinct character to millions of travellers worldwide, while reinforcing our position as a preferred destination for both business and leisure.”
The new safety video will be progressively screened on all SIA flights from the end of October 2025.
