Choice Hotels Asia-Pac has signed on as the official hotel and accommodation partner for the National Basketball League (NBL) and its feeder league NBL1, in a deal aimed at making travel easier for players, fans and community clubs across Australia and New Zealand.
Choice Hotels Asia-Pac Senior Director of Commercial and Revenue Management, Kari Hunter, said the partnership is a chance to connect with the basketball community at every level.
“We’re excited to be part of the NBL’s incredible growth story,” Hunter said.
“This partnership gives us a platform to showcase our hotel brands alongside elite athletes, 10 NBL teams and 76 NBL1 teams while also delivering tangible benefits to our franchisees through increased brand visibility, bookings and community engagement.
“Our Choice Sports Travel Program is a game-changer for NBL1 and community clubs, offering discounts off our best available rates for registered teams, and a rebate back to their clubs. It’s a practical fundraising tool that supports local sport while driving occupancy for our hotels.
“And with our award-winning Choice Privileges loyalty program, fans and guests can earn points on every stay and redeem them for reward nights, airline miles and more, making every game day trip even more rewarding.
“This isn’t just about putting our logo on the court, it’s about being part of the journey, from grassroots to elite, and helping basketball communities thrive across the region.”
NBL Chief Partnerships Officer Shenae Beus said the tie-up will benefit the league and its supporters.
“The NBL is experiencing unprecedented growth, not just at the professional level, but in grassroots participation, especially among young players,” Beus said.
“Partnering with Choice Hotels allows us to better support our teams, fans, families, and the wider basketball community by making travel to games and tournaments more convenient, comfortable and affordable. We’re thrilled to have them on board for NBL26 and beyond.
“This partnership means more people can get to more games, more often. It’s a win for everyone who loves the game.”
Fans can expect to see Choice Hotels featured courtside on LED signage, in broadcasts, and through digital campaigns and player content. The company says these efforts will help drive awareness and bookings while making it easier for clubs and fans to find affordable places to stay.
Basketball remains one of Australia’s highest participation sports, with over 1.3 million players nationally, according to AusPlay data. The NBL and NBL1 say the partnership reflects their commitment to keeping the game accessible and connected to the communities where it’s played.
More information about the Choice Sports Travel Program, which is open to all sports clubs and associations in Australia and New Zealand, is available at choicehotels.com/en-au/groups/sports-travel.
